PPC Campaign Audit
Get an independent review of your Google and Meta Ads accounts, with clear findings, prioritized recommendations and the changes we would make.
What the Audit Covers
We review your Google and Meta Ads setup to understand what is working, what may be limiting performance and where we see opportunities for improvement.
1
Goals and KPIs
We begin by understanding your business goals and the results your campaigns are expected to deliver. We review whether the current objectives, conversion actions and KPIs support those goals.
2
Tracking
We check whether important actions are being measured accurately across your website, Google Ads, Meta Ads and analytics tools. This includes conversion events, values, attribution and possible tracking gaps.
3
Landing Pages
We review the pages receiving paid traffic for relevance, clarity and conversion potential. We identify areas that may be creating friction or weakening the connection between the ad and the page.
4
Google and Meta Ads
We examine campaign structure, targeting, budgets, bidding, audiences, keywords, creatives and performance. The review focuses on whether the accounts are set up to use the available budget effectively.
5
Findings and Recommendations
We prepare a practical Google Doc explaining what is working, what could be improved and the changes we would prioritize. You keep the document even if you decide not to work with us.
What You Gain from the Audit
The audit gives you an independent view of your current setup and a clearer understanding of where performance may be improved.
1
Clear Account Review
Understand how the accounts are currently structured, which areas are performing well and where results may be restricted.
2
Prioritized Opportunities
Receive practical recommendations organized by importance, helping you focus first on the changes that could have the greatest impact.
3
Smarter Budget Use
Identify wasted spend, inefficient structures and areas where budgets could be allocated more effectively.
4
Independent Review
Get an objective review from senior Google and Meta Ads specialists, whether your campaigns are managed internally, by another agency or by a freelancer.
5
Practical Action Plan
Keep a clear document outlining the issues we found, the solutions we recommend and what Dave's Agency would do if we took over campaign management.
Request Your Free PPC Audit
Tell us about your business, advertising setup and goals. Email us at [email protected], call at +37068407257, or complete the form. One of us will get back to you directly.