Success Story - Skycop

How we scaled Google and Meta Ads to capture the increase in flight compensation demand while maintaining the same CPA.

+450% Google Ads conversions
+700% Meta Ads conversions

The Goals

As flight activity returned to normal levels in 2024, the opportunity to help more passengers claim compensation increased significantly. Our goal was to capture as much of this demand as possible across Google and Meta Ads without increasing CPA.

Meta Ads

Increase the number of compensation claims.
Maintain the existing CPA.

Google Ads

Increase the number of compensation claims.
Maintain the existing CPA.

The Approach

To scale conversions without increasing CPA, we decided to simplify campaigns, expand into more languages, broaden targeting and test a wide range of UGC videos, even though flight compensation did not initially seem like an obvious fit for the format.

Meta Ads

Optimize campaigns using Target CPA.
Simplify the campaign structure.
Test a wide range of UGC videos.
Expand into additional languages.

Google Ads

Broaden audience targeting.
Expand into additional languages.
Scale campaigns while maintaining CPA.

The Results

The campaigns captured the increase in flight compensation demand across both platforms. Conversion volume grew substantially while CPA remained at the same level, allowing Skycop to reach many more eligible passengers without reducing acquisition efficiency.

Meta Ads

Conversions+700%

CPA+0%

Google Ads

Conversions+450%

CPA+0%