Success Story - Monimoto

How a stronger Google Ads structure and Shopping strategy helped Monimoto increase conversions while reducing CPA.
  • -30% Google Ads CPA
  • +250% Google Shopping Ads conversions
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The Goals

Monimoto operates in a competitive GPS tracker market where stronger visibility was needed to reach more potential customers. The goals were to increase conversion volume, improve brand awareness and reduce CPA across Google Ads and Google Shopping Ads.
Google Ads
  • Increase brand awareness.
  • Increase the number of conversions.
Google Shopping Ads
  • Increase the number of conversions.
  • Reduce CPA.

The Approach

Focus spend on priority markets, expand reach through video and display campaigns and use Target ROAS bidding to improve efficiency. Separate Shopping campaigns by branded and generic demand to provide greater control over budgets and performance.
Google Ads
  • Focus spend on priority markets.
  • Use Target CPA bidding to improve efficiency.
Google Ads Shopping
  • Optimize campaigns with Target ROAS bidding.
  • Separate branded and generic campaigns.

The Results

The revised campaign structure improved performance across both Google Ads and Google Shopping. By focusing spend on priority markets, refining bidding strategies and separating branded from generic demand, we increased conversion volume while reducing acquisition costs.
Google Ads
Conversions+50%
CPA-30%
Google Shopping Ads
Conversions+250%
CPA-15%