Success Story - Monimoto

The strategic approach we employed to enhance brand awareness not only slashed CPA but also drove a substantial increase in conversions.
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Challenges And Goals

In the competitive GPS tracker market, where brand visibility was limited due to heightened competition, we pursued a clear strategy. Our two main goals were to boost conversion rates and reduce the Cost Per Acquisition (CPA) thoughtfully.
About
  • Founded: 2016
  • Location: Lithuania
  • Service: Develops and manufactures GPS tracker for motorcycles
  • Website: https://monimoto.com/
Challenges
  • Growing competition.
  • Limited approach on brand awareness.
Goals
Google Ads account
  • Create additional awareness.
  • Increase the number of conversions.
Google Ads shopping Ccampaigns
  • Maximise the number of conversions.
  • Bring down the CPA.

Results And Approach

Our approach was simple yet effective. We incorporated video and display ads and optimised shopping campaigns with Target ROAS. The outcome: a significant CPA decrease and a substantial increase in conversions.
Results
Google Ads account
  • CPA decreased by 30%
  • Conversions increased by 50%
CPA
2022
2023
Conversions
2022
2023
Google Ads Shopping campaigns
  • CPA decreased by 15%
  • Conversions increased by 250%
CPA
2022
2023
Conversions
2022
2023
Approach
Google Ads account
  • Exposing brand with video & display marketing campaigns.
  • Concentrating on main markets.
  • Optimizing campaigns with TCPA strategy.
  • Simplifying campaigns structure.
Google Ads Shopping campaigns
  • Optimizing campaigns with TROAS strategy.
  • Separating of Broad and Generic campaigns.
  • Concentrating on main markets.
  • Using latest Google Ads features.