Success Story - Lanefinder

How continuous testing and the implementation of precise tracking within the app played a pivotal role in boosting conversions and lowering CPAs.
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Challenges And Goals

In a market where truck drivers frequently change jobs, leaving both drivers and carrier companies dissatisfied, our goal was to assist more truck drivers in finding new jobs through the Lanefinder website and app.
About
  • Founded: 2017
  • Location: United States
  • Service: Trucking only job platform
  • Website: https://lanefinder.com
Challenges
  • Tension between truck drivers and carriers.
  • Complex hiring process.
  • Market filled with low quality tools.
Goals
Meta Ads
  • Increase the number of conversions.
  • Bring down the CPA.
Google Ads
  • Increase the number of app conversions.
  • Bring down the CPA.

Results And Approach

By implementing additional events in the Lanefinder app, we managed to optimize Google Ads campaigns for the most valuable user actions. At the same time we also tested Meta Ads creatives and copies to increase conversions and lower the CPA.
Results
Meta Ads
  • Conversions increased by 343%
  • CPA decreased by 28%
Conversions
2023 Q1
2023 Q2
CPA
2023 Q1
2023 Q2
Google Ads
  • Conversions increased by 280%
  • CPA decreased by 56%
Conversions
2022
2023
CPA
2022
2023
Approach
Meta Ads
  • Using different creatives.
  • Testing ad copies.
  • Optimizing on conversion events.
Google Ads
  • Implementing App events.
  • Optimizing campaigns with TCPA strategy.
  • Using the latest features.