Success Story - Lanefinder

How improved app tracking and campaign testing helped LaneFinder drive more conversions while lowering CPA.
  • -56% Google Ads CPA
  • +343% Meta Ads conversions
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The Goals

Truck drivers change jobs frequently, creating a constant need for better matches between drivers and carriers. Our goal was to help more drivers discover and apply for relevant opportunities through the LaneFinder website and app.
Meta Ads
  • Increase the number of conversions.
  • Reduce CPA.
Google Ads
  • Increase the number of app conversions.
  • Reduce CPA.

The Approach

Strengthen conversion signals and improve campaign testing. For Google Ads, this would mean adding a new in-app event and optimizing for higher-value actions. For Meta Ads, we would test different creatives and messages, then scale the strongest performers.
Meta Ads
  • Test a wide range of creatives and messaging.
  • Scale the strongest-performing campaigns.
Google Ads
  • Add additional in-app funnel events.
  • Optimize campaigns around the highest-value user actions.

The Results

By introducing additional in-app events, we were able to optimize Google Ads campaigns toward the actions that mattered most. At the same time, we tested different Meta Ads creatives and messaging to increase conversion volume while reducing CPA.
Meta Ads
Conversions+343%
CPA-28%
Google Ads
Conversions+280%
CPA-56%