Challenges And Goals
In a market where truck drivers frequently change jobs, leaving both drivers and carrier companies dissatisfied, our goal was to assist more truck drivers in finding new jobs through the Lanefinder website and app.
Results And Approach
By implementing additional events in the Lanefinder app, we managed to optimize Google Ads campaigns for the most valuable user actions. At the same time we also tested Meta Ads creatives and copies to increase conversions and lower the CPA.
- Conversions increased by 343%
- CPA decreased by 28%
- Conversions increased by 280%
- CPA decreased by 56%
- Using different creatives.
- Testing ad copies.
- Optimizing on conversion events.
- Implementing App events.
- Optimizing campaigns with TCPA strategy.
- Using the latest features.