Success Story - Crazy Horse Craft

How a more efficient Meta Ads strategy helped Crazy Horse Craft increase ROAS while maintaining sales and revenue.
  • +50% Meta Ads ROAS
  • 0% Drop in Meta Ads Sales
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The Goals

Crazy Horse Craft was already generating consistent sales through Meta Ads. The goal wasn't to push for more revenue through higher ad spend, but to make the existing performance more profitable.
Meta Ads
  • Increase ROAS.
  • Maintain sales volume.
  • Maintain revenue.

The Approach

We tested different creatives and creative combinations within the existing Meta campaigns, while also launching campaigns for new products as soon as suitable ad content became available. Some of these newly promoted products had higher price points, helping us reduce CPA while also increasing average order value.
Meta Ads
  • Test different creatives and creative combinations.
  • Launch campaigns for new products as new content became available.
  • Use stronger-performing creatives to improve acquisition efficiency.

The Results

The changes made Crazy Horse Craft's Meta Ads significantly more efficient. ROAS increased by 50%, while sales and revenue remained at the same level. The business was able to generate the same commercial result from Meta Ads with substantially less advertising spend, directly improving the profitability of the channel.
Meta Ads
ROAS+50%
Sales drop0%