Success Story - Skycop

How our TCPA-based approach enabled us to efficiently expand PPC campaigns on Google and Meta, all while maintaining precise control over our conversion costs.
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Challenges And Goals

Faced with increased competition in the flight compensation sector and the uncertainty following the COVID-19 pandemic, we had two clear goals: to increase the number of conversions and lower the Cost Per Acquisition (CPA).
About
  • Founded: 2017
  • Location: Lithuania
  • Service: Disrupted flight compensation
  • Website: https://www.skycop.com
Challenges
  • Growing competition.
  • Post Covid uncertainty.
Goals
Google Ads
  • Bring down the CPA.
  • Increase the number of conversions.
Meta Ads
  • Increase the number of conversions.
  • Keep the same or lower CPA.

Results And Approach

Our approach was straightforward yet effective. We simplified our campaign structure, expanded into new languages, and employed Target CPA optimization, resulting in a significant decrease in CPA and a substantial increase in conversions.
Results
Google Ads
  • CPA decreased by 60%
  • Conversions increased by 23%
CPA
2018-2019
2022-2023
Conversions
2018-2019
2022-2023
Meta Ads
  • CPA decreased by 15%
  • Conversions increased by 600%
CPA
2022 Q2
2023 Q2
Conversions
2022 Q2
2023 Q2
Approach
Google Ads
  • Optimizing campaigns on TCPA..
  • Simplifying campaigns structure.
  • Using the latest features.
  • Adding new languages.
Meta Ads
  • Consolidating campaigns.
  • Broadening the audiences.
  • Using the latest features.
  • Adding new languages.